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Apparel
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AUR: Launches its AUR Golf Facebook page by partnering with The Fairmont Chateau Whistler on a May giveaway.
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Bermuda Sands Apparel Co.: Brand to be worn by more than 300 volunteers at the upcoming LPGA Symetra Tour event, June 29-July 1 in Harris, Mich.
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Charity
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Annika Foundation: Reports on Hall of Famer Annika Sorenstam's inaugural Annika & Friends at Sandestin Golf and Beach Resort. Proceeds from the event benefit the foundation and SPARK, a physical education program for children.
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Eaton Corp.: Manufacturer of Golf Pride grips participated in the Operation Healthy Kids Wild About Wellness event at Richmond Senior High in North Carolina last week. Nearly 700 kindergarteners were introduced to golf and its health benefits by the Golf Pride staff.
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Conferences / Expos
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PGA Expo: To feature more than 250 golf apparel, equipment and accessory vendors and brands at this year's event, Aug. 20-22 in Las Vegas. Also, this year's show will feature new fashion presentations and displays; education and networking programs; and expanded product demonstrations and equipment testing opportunities.
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Courses
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Billy Casper Golf: Reports that Reston National Golf Course in Reston, Va., will conduct an open house, hosted by local Golf Channel "Big Break" competitor Aubrey McCormick, to unveil its renovated pavilion on Friday, May 18.
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Destinations
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PGA National Resort and Spa (Palm Beach Gardens, Fla.): Announces its Ultimate Father's Day Package, June 15-17.
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Education
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Mitchell Golf Equipment Institute: Reports on its Master Club Performance Fitting Technology School, which was completed on May 14.
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Equipment
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Aerotech Golf: SteelFiber composite iron shafts were played by The Players Championship winner.
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Tom Wishon Golf Technology: Introduces its newest adjustable weight driver, the Wishon 739 CCG titanium driver.
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Aldila: Wins the driver, wood and hybrid shaft counts at The Players Championship, according to Darrell Survey.
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SeeMore Putter Co.: Putters have been used by six different PGA Tour players to win more than $2.2 million the last five weeks on tour.
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Graphite Design: Tour AD DJ shaft was played in The PLayers Championship winner's driver.
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Health / Fitness
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FitGolf Performance Centers: North Shore, Mass., location will celebrate its grand opening on Friday, June 8.
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Solutions
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DSG Fleet Solutions: Tag Text solution chosen for use on the golf carts at Pipestone Golf Club in Alberta, Canada.
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May 9-15 |
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May 18-19 |
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May 29-June 1 |
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June 11-14 |
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June 25-26 |
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June 27 |
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To include your event in The Wire's calendar, send information to calendar@gpagolf.com. Please include the event's name, dates, contact information and a brief description.
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